This is where I gather information on the problem that the client needs to solve. I find information on competitors in the same field and gather information about our target group. I choose the media on which the target group is mostly available and try to find an interesting angle to engage them.

This is where the creativity begins. I start by brainstorming on the back of my research, and expand on that interesting angle from my research. I also have the opportunity to play around with crazy ideas, and still keep everything open. By the end of this step, I have found a concept I can use going forward.

In this step ideas come to life, this is where I actually start designing. I like to start out with pen and paper, as it is a fast way to try out ideas. Even though I am going with only one idea and concept, there are many angels to attack it from. I try to do many different designs and mix and match them. This has proven to be a great way to find something truly unique.

This is where everything comes together. I clean up the design and get all the minute details right. I also go back to the very beginning to make sure that the final product does indeed hit the mark. This is the most rewarding part for me, as my design gets to come to life and create value for the client.