Project details

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Introduction

A small long-standing burger shop in the middle of New York wanted a new striking identity. It was important for them to reconnect customers with their happiness for food. They wanted a fun and engaging logo, that told their legacy and mission.

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The process

I knew from the start I wanted a young boy in the logo, as it would be a good driver for the brand and a nice way to convey emotions. I wanted it to be welcoming and fun! I did several versions of the boy before landing, on the happy, and joyful one in the logo. I wanted to convey quality and, a sense of trustworthiness. The brand color was chosen due to the great contrast it offers the products it sells.

The result

The result is a striking logo that stands out from the crowd, it is fun and relatable. It conveys the joy of eating a good quality burger and reminiscing about the old days. It is a logo that is relateable across generations.

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