Shrines 'N Merch is a seller and producer of vinyl box sets, they partner with music artists to deliver best-in-class music products. They need a versatile identity as they have clients across many different genres. It would be used on print material, box sets, SoMe, and on their website.
I wanted to represent the artist who would collaborate with Shrines 'N Merch in their identity. A star was added for this reason, and a bold font to go with it. I chose a font that would act well in many genres and scenarios. I wanted the customers to feel like they were going into another universe, and the ripped paper element was added to the identity.
Everything culminated in a simple yet striking bold logo, that works across platforms and keeps a consistent identity. The ripped paper gives the sensation that you are entering a new world and engages costumers in the universe.
